Candy and toy industry is a rapidly developing children's food market in recent years. But in the process of its development, the domestic market lags behind. Now the foreign market is relatively mature, from a-end to C-end. There is a mature industrial chain. The overall development of China is very strong, creating many opportunities for the overall market. Of course, this opportunity is for those who are prepared. This preparatory work is divided into two parts. The first category is manufacturers, and the second category is manufacturers. It's a businessman.

The product form of candy toys is actually very simple, it is a combination of small toys and candy, but this combination is very stable in the early stage of market development, because there is no such product in the market, or pure play, which is very different. well. The birth of candy toys is equivalent to a subclass of the candy toy market, opening up a new product category, which has also reaped a large number of consumers. We call it the 1.0 Candy Toy era.

In the era of candy toy 1.0, there are not many competitive products. The price of the products is not high and the varieties are too few. Almost all toys are exchanged directly from toys or food containers. After a period of development, due to the single market products, the increase of competitive products and the serious homogenization of products, the market share of major markets tends to be saturated, and the market was once weak. Competition creates innovation and differentiation. Major manufacturers have found a breakthrough in foreign cartoon food. They have found that the combination of popular cartoon IP image with food, candy, toys, etc. increases the added value of products. Like the products with "star effect", they have the naturalness of products. With the increasing passenger flow, the market share has been further improved, and the sales volume of all kinds of single products has also broken through the best performance in the past, which makes many manufacturers taste the advantages of making fast money and crazy money. The width of the channel and the speed of submergence also increased, and the reputation also increased. This is the 2.0 era of the candy and toy industry.

In the era of candy toys 2.0, the food candy toys joined by cartoon IP can quickly occupy the market, and also quickly complete the business investment of businesses. This is undoubtedly a market opportunity for creative manufacturers, and they are more willing to invest a lot of money. However, the following market problems are more prominent. In this era of candy toys 2.0, due to the lack of product development, the unity, plasticity and playability of the products have not been effectively solved. Consumers are just holding a homogeneous product with an image. Large professional candy play enterprises themselves have not broken through the industrial chain, and bottlenecks still exist. Dealers constantly improve product development and replacement requirements. After relying solely on authorized IP to occupy the market share, problems such as IP periodicity, changes in new products, overstocking of dealers' inventory, and weakening of brands emerge one after another in the later operation, which also makes it possible for the new transformation of candy toy 2.0 era.

Candy toys belong to the food industry, which leads to the limitations of its product positioning, product unit price can not break through higher attributes. In this framework, the category structure is: Children's food, candy toys, children's toys; candy toys are actually in a very embarrassing pricing category, high positioning does not work, and reducing the cost barrier is stuck here. This has also led to the richness and diversity of toy products, the lack of quality, food selection difficulties and other issues. During this period, the product development form was mainly utilitarianism, quality control could not be effectively guaranteed, independent development, few original products, forming a vivid cartoon food and non cartoon food market. Domestic professional candy brands have not yet developed and expanded in China.

We have more than ten years of business experience in the foreign sugar play trade industry. We have complete toy product development capabilities, and we also have complete international hot IP certification. The scale of enterprise industrial chain is also the leader of the industry, with originality and originality. Its product line has a richer spiritual image, which divides the products into educational candy toys, so that parents can actively choose. Our business philosophy undoubtedly makes candy toys enter the era of candy toys 3.0. Product idea: not only delicious, but also fun.